{"id":57930,"date":"2018-02-07T00:00:00","date_gmt":"2018-02-06T22:00:00","guid":{"rendered":"https:\/\/richardvanhooijdonk.com\/blog\/is-it-a-car-a-restaurant-a-shop-meet-toyotas-e-palette-the-future-of-self-driving-systems\/"},"modified":"2021-07-22T12:19:12","modified_gmt":"2021-07-22T10:19:12","slug":"is-it-a-car-a-restaurant-a-shop-meet-toyotas-e-palette-the-future-of-self-driving-systems","status":"publish","type":"post","link":"https:\/\/blog.richardvanhooijdonk.com\/en\/is-it-a-car-a-restaurant-a-shop-meet-toyotas-e-palette-the-future-of-self-driving-systems\/","title":{"rendered":"Is it a car? A restaurant? A shop? Meet Toyota\u2019s e-Palette, the future of self-driving systems"},"content":{"rendered":"<ul class=\"bold-list\">\n<li>The mobility solution to help everyone enjoy their lives<\/li>\n<li>Perfect for parcel delivery, ride sharing, or on-the-road commerce<\/li>\n<li>Amazon, DiDi, Mazda, Pizza Hut, and Uber all want a piece of the action<\/li>\n<\/ul>\n<p>Akio Toyoda, Toyota\u2019s CEO, is innovative and driven. He\u2019s also wary &#8211; keeping one eye firmly fixed on his company\u2019s competition. But as Nick Summers <a href=\"https:\/\/www.engadget.com\/2018\/01\/12\/toyota-epalette-electric-autonomous-interview\/\">reports<\/a> for <em>Engadget<\/em>, Toyoda is not worried about Ford, BMW, or Honda. Instead, his attention is focused on technology juggernauts like Amazon and Google. As Summers <a href=\"https:\/\/www.engadget.com\/2018\/01\/12\/toyota-epalette-electric-autonomous-interview\/\">writes<\/a>, the questions that worry Toyoda are \u201cwhat might happen when they decide to enter the automotive industry proper. Will the company be ready? Is it doing enough to stay ahead of a potential broadside from Silicon Valley?\u201d<\/p>\n<p><iframe title=\"Is it a car? A restaurant? A shop? Meet Toyota\u2019s e-Palette, the future of self-driving systems\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/HMPdTubqIb4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>If you\u2019ve been following the development of the self-driving revolution, you\u2019ll understand why. Amazon and Google are pushing ahead toward this new tech frontier, and all things digital are increasingly at the centre of our lives. But if companies like Facebook or Apple decide to leap into this market as well, how will traditional car companies compete? Just imagine a service-centred approach to automaking, a turn from getting us places to giving us things. Toyoda sees the issue at stake, and for him it\u2019s clear that stale approaches just won\u2019t secure Toyota\u2019s future. His daring answer to these questions is a re-imagining of self-driving concepts.<\/p>\n<h2>The mobility solution to help everyone enjoy their lives<\/h2>\n<p>Enter the e-Palette, a blank-slate design that can become nearly anything a self-driving system might need to be. Essentially a large rectangle on eight wheels, it\u2019s really just a rolling box with smooth lines. We say \u201cbox\u201d because the e-Palette isn\u2019t designed as one vehicle, but rather three different-sized, transparent frames sharing a single smart software system called the Mobility Services Platform (MSPF). In this case, it\u2019s not the tech that\u2019s amazing, but rather the scope of Toyoda\u2019s vision for the future of autonomous vehicles. This chameleon-esque idea &#8211; the e-Palette becomes whatever\u2019s needed in a future dominated by MaaS &#8211; is truly revolutionary. Toyoda sees MaaS transforming the industry, and he\u2019s responding by pushing Toyota into the role of service provider &#8211; or at least service enabler.<\/p>\n<figure id=\"attachment_32599\" aria-describedby=\"caption-attachment-32599\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-32599 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/e_palette_toyota-2.jpg\" alt=\"Toyota\u2019s e-Palette, a box-shaped black vehicle on eight wheels\" width=\"800\" height=\"534\"><figcaption id=\"caption-attachment-32599\" class=\"wp-caption-text\">Enter the e-Palette, a blank-slate design that can become nearly anything a self-driving system might need to be.<\/figcaption><\/figure>\n<p>As he <a href=\"https:\/\/pressroom.toyota.com\/releases\/2018+tmna+ces+press+conference+release.download\">says<\/a>, \u201cThe automobile industry is clearly amidst its most dramatic period of change as technologies like electrification, connected and automated driving are making significant progress. Toyota remains committed to making ever better cars. Just as important, we are developing mobility solutions to help everyone enjoy their lives, and we are doing our part to create an ever-better society for the next 100 years and beyond.\u201d Mobility solutions is just another way of saying MaaS, and Toyota is clearly gearing up for a future in which its vehicles can do more than transport people.<\/p>\n<p><iframe title=\"Toyota e-Palette Introduction\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/y1lvc5QOtJU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Perfect for parcel delivery, ride sharing, or on-the-road commerce<\/h2>\n<p>As Toyota <a href=\"https:\/\/pressroom.toyota.com\/releases\/2018+tmna+ces+press+conference+release.download\">explains<\/a> in a press-release, \u201cWith its open interior design layout, the vehicle can be outfitted with purpose-built interiors in accordance with the user\u2019s needs, whether it be parcel delivery, ride sharing, or on-the-road ecommerce. Its flexible framework is also designed for usage optimisation, allowing the e-Pallet concept to be shared to support various business needs and transition seamlessly from one application to another.\u201d The concept is as simple as it is impressive: e-Palettes of various sizes can function as large-scale public transportation, while others can be outfitted as mobile restaurants, hospitals, or shops. Still others could accommodate ride-sharing platforms, and Toyoda even envisions tiny companions that deliver food to your door.<\/p>\n<h2>Amazon, DiDi, Mazda, Pizza Hut, and Uber all want a piece of the action<\/h2>\n<p>Many concepts don\u2019t make the transition from show to road, and that might happen to the e-Palette, too. But Toyoda shows every sign of backing the project. And <a href=\"https:\/\/www.forbes.com\/sites\/nargessbanks\/2018\/01\/10\/toyota-e-palette-ces2018\/#2580f52d5368\">according<\/a> to Nargess Banks at <em>Forbes<\/em>, this includes collaborating with \u201cAmazon, DiDi, Mazda, Pizza Hut, and Uber\u201d to form the e-Palette Alliance. This range of players indicates the scope and scale of the coming change: everyone from ride sharing to food delivery to e-commerce wants a piece of the action.<\/p>\n<p>Is Toyoda\u2019s sense of the coming revolution right? It\u2019s hard to say. But as MaaS catches on and autonomous driving systems improve, our roads just might find a place for these boxy solutions to mobile service delivery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mobility solution to help everyone enjoy their lives Perfect for parcel delivery, ride sharing, or on-the-road commerce Amazon, DiDi, Mazda, Pizza Hut, and Uber all want a piece of the action Akio Toyoda, Toyota\u2019s CEO, is innovative and driven. He\u2019s also wary &#8211; keeping one eye firmly fixed on his company\u2019s competition. But as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45424,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2886],"tags":[4377,4378],"article-type":[],"trends":[5488],"class_list":["post-57930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transportation","tag-delivery","tag-ride-sharing","trends-autonomous-vehicles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is it a car? A restaurant? A shop? 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