{"id":57935,"date":"2018-02-16T00:00:00","date_gmt":"2018-02-15T22:00:00","guid":{"rendered":"https:\/\/richardvanhooijdonk.com\/blog\/watch-these-5-startups-making-waves-in-the-smart-sports-clothing-arena\/"},"modified":"2024-12-19T22:14:49","modified_gmt":"2024-12-19T20:14:49","slug":"watch-these-5-startups-making-waves-in-the-smart-sports-clothing-arena","status":"publish","type":"post","link":"https:\/\/blog.richardvanhooijdonk.com\/en\/watch-these-5-startups-making-waves-in-the-smart-sports-clothing-arena\/","title":{"rendered":"Watch these 5 startups making waves in the smart sports clothing arena"},"content":{"rendered":"<ul class=\"bold-list\">\n<li>Athos: turning your clothes into a personal trainer<\/li>\n<li>Hexoskin\u2019s smart shirt: a fitness tracker that\u2019s machine-washable<\/li>\n<li>Stridalyzer: a running coach in your shoes<\/li>\n<li>Sensoria Sock 2.0: smart socks to improve your run<\/li>\n<li>Nadi X: smart yoga pants that improve your poses<\/li>\n<\/ul>\n<p>If your exercise goals are pretty modest, and all you really want is to get moving a bit more, fitness trackers like Fitbit are a great idea. They can help you keep track of your activity and the calories you burn, and for a lot of people, that encourages them to maintain healthy changes to their lifestyle.<\/p>\n<p><iframe title=\"Watch these 5 startups making waves in the smart sports clothing arena\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XeFX30gDxN0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>But for more serious athletes, professional or amateur, heart-rate data just isn\u2019t enough. And wearing a watch or chest strap during grueling workouts or intense competition isn\u2019t practical. Fortunately for them, a new breed of fitness wearables is bringing sensing tech and smart data to their clothes. From fitness shirts to smart soles, a new range of <a href=\"https:\/\/richardvanhooijdonk.com\/keynote\/trends-2040-ben-jij-er-klaar-voor\/\">exercise clothing<\/a> has emerged, helping athletes to up their game and avoid injury.<\/p>\n<h2>Athos: turning your clothes into a personal trainer<\/h2>\n<p>Until recently, if you were an athlete who wanted precise data on your performance, you needed to go to elite training facilities or scientific laboratories. There, experts could attach tiny, hard-wired sensors that can measure muscular performance through electromyography (EMG). As your muscles work, they send zaps of electricity that can be captured and measured by sensitive equipment. But just imagine the limitations that hard-wiring imposes!<\/p>\n<p>As Julie Desjardins, Athos\u2019s head of research, <a href=\"https:\/\/www.si.com\/edge\/2015\/06\/15\/athos-smart-apparel-fitness-tracking-gear\">explained<\/a> to <em>Sports Illustrated<\/em>, \u201cUp until us, really, all of this technology has been exclusively used in high-performance institutes \u2026 places where professional athletes would go to train, a lot of rehab clinics \u2014 sports rehabilitation, physical rehabilitation \u2014 and in neuromuscular disorder research.\u201d<\/p>\n<figure id=\"attachment_32474\" aria-describedby=\"caption-attachment-32474\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-32474 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/Athos-sport-cloth-1.jpg\" alt=\"A man in black smart sportswear lifting weights\" width=\"800\" height=\"514\"><figcaption id=\"caption-attachment-32474\" class=\"wp-caption-text\">Now, the Athos Training System gives athletes the feedback they need to maximise performance wherever they work out.<\/figcaption><\/figure>\n<p>Now, the <a href=\"https:\/\/www.liveathos.com\/\">Athos Training System<\/a> gives athletes the feedback they need to maximise performance wherever they work out. Imagine smart underwear, and you get the idea. A tight underlayer of stretchy fabric holds sophisticated wireless sensors against your muscles. Each sensor picks up muscular activity, filters out background signals, and sends detailed performance information to a paired mobile. This lets you know in real time which muscles are working, in what order, and how hard. The Athos system can also tell you about symmetry, letting you know if one side is doing more or less of the work you demand.<\/p>\n<p>For professionals who need a lot more than a fitness tracker, this is a godsend. As Sheila Marikar <a href=\"http:\/\/fortune.com\/2016\/03\/16\/athos-wearable-tech\/\">writes<\/a> for <em>Fortune<\/em>, \u201cthe Athos system offers muscle-specific information that can be analyzed and acted upon immediately\u201d. For athletes like Jeremy Cash, a safety who plays for Duke University\u2019s football team, Athos was essential. It told him instantly that mistakes in his bench press form were robbing him of strength gains. And by acting on this real-time feedback, he saw immediate gains. As <a href=\"http:\/\/fortune.com\/2016\/03\/16\/athos-wearable-tech\/\">he<\/a> told Marikar, \u201cIt\u2019s not even close. For a 225 [lb.] test, I probably would get in eight to 10 [reps] before, and now it\u2019s anywhere between 15 and 18.\u201d<\/p>\n<h2>Hexoskin\u2019s smart shirt: a fitness tracker that\u2019s machine-washable<\/h2>\n<p>The <a href=\"https:\/\/www.hexoskin.com\/\">Hexoskin Smart Shirt<\/a> is a clever addition to smart tech for athletes. The designers at Hexoskin realised that wearing a heart-rate monitor strapped to your chest during a run was an uncomfortable solution to fitness tracking. And they also recognised that people are generally tired of being locked into a single app when they buy smart tech. The Hexoskin shirt solves both issues, and if you\u2019re looking for comprehensive, easy-to-use fitness tracking, look no further.<\/p>\n<figure id=\"attachment_32476\" aria-describedby=\"caption-attachment-32476\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-32476 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/Hexoskin-1.jpg\" alt=\"Black smart shirt with graphs and floating numbers showing heart rate, muscle strain, and breathing capacity\" width=\"800\" height=\"600\"><figcaption id=\"caption-attachment-32476\" class=\"wp-caption-text\">The Hexoskin Smart Shirt is a clever addition to smart tech for athletes.<\/figcaption><\/figure>\n<p>The Hexoskin system is a cool-wearing shirt made from premium Italian fabric. It moves, breathes, and wears much like any other workout clothing, <a href=\"https:\/\/www.cnet.com\/products\/hexoskin-smart-shirt\/preview\/\">according to<\/a> Dan Graziano at <em>CNET<\/em>. It\u2019s even machine-washable! But all that comfort and convenience conceals real smarts. As Graziano reports, the Hexoskin shirt can track \u201csteps, distance, calories burned and sleep. It can also measure more advanced metrics, such as heart rate, heart rate variability, breathing rate and breathing volume.\u201d That\u2019s impressive, closing the gap between an ordinary fitness tracker and a more sophisticated, professional system like Athos.<\/p>\n<p>And though the accompanying software can provide more and better fitness info than most others, for users who want it, the Hexoskin shirt is <a href=\"https:\/\/www.cnet.com\/products\/hexoskin-smart-shirt\/preview\/\">fully compatible<\/a> with popular running apps like \u201cStrava, Runkeeper, MapMyRun, Runtastic, Endomondo, Argus and Polar Beat\u201d.<\/p>\n<h2>Stridalyzer: a running coach in your shoes<\/h2>\n<p>As every runner knows, the key to healthy running is a great stride. <a href=\"http:\/\/www.retisense.com\/\">Stridalyzer<\/a> has one goal: to keep you running injury-free by providing the feedback you need to improve the mechanics of your run. <a href=\"https:\/\/www.ippinka.com\/blog\/stridalyzer-insoles-improve-running\/\">According to<\/a> IPPINKA\u2019s blog, these smart soles tell you everything you need to know about \u201cany irregularities in weight distribution to one\u2019s knees, ankles, inner foot arches, [and] feet (front and back)\u201d.<\/p>\n<figure id=\"attachment_32478\" aria-describedby=\"caption-attachment-32478\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-32478 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/Stridalyzer-1024x768.jpg\" alt=\"Smart insoles next to a smartphone with \u201cactivity summary\u201d displayed on its screen\" width=\"800\" height=\"601\"><figcaption id=\"caption-attachment-32478\" class=\"wp-caption-text\">Stridalyzer has one goal: to keep you running injury-free by providing the feedback you need to improve the mechanics of your run.<\/figcaption><\/figure>\n<p>They\u2019re easy to use. Just charge them before a run, place them in your shoes, and pair them with their mobile app. As you run, they use piezoelectric sensors to measure each foot-fall, and they calculate stress to your feet and joints, displaying this in cool, colour-coded graphics. Lydia Palmieri, who tested these clever insoles for <em>Running Divas<\/em>, <a href=\"https:\/\/www.runningdivas.com.au\/blog\/2016\/09\/review-stridalyzer-smart-soles-ambassador-lydia-palmieri\/\">says<\/a> that \u201cThe app itself was clear to use, it displayed pace, calories burned, stride information and ground contact time.\u201d She found the insoles really comfortable, but notes that the app forced a reset 5k into her run, losing data as it did. She also cautions that they\u2019re not suitable for wet weather.<\/p>\n<h2>Sensoria Sock 2.0: smart socks to improve your run<\/h2>\n<p>Much like the people behind Stridalyzer, <a href=\"http:\/\/www.sensoriafitness.com\/\">Sensoria<\/a> wants to keep runners healthy. One product they\u2019ve developed is the Sock 2.0, a smart sock with fabric sensors that can tell you what you need to know about your feet, your run, and your fitness goals. As Viju Matthew writes for <em>Robb Report<\/em>, don\u2019t worry about comfort. \u201cSupple and flush to the sock\u2019s high-performance fabric, the sensors are undetectable while worn,\u201d he <a href=\"http:\/\/robbreport.com\/shelter\/art-collectibles\/sensoria-fitness-smart-socks-are-running-coach-228946\/\">reports<\/a>.<\/p>\n<figure id=\"attachment_32480\" aria-describedby=\"caption-attachment-32480\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32480 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/Sensoria-Smart-Sock-1024x576-1.jpg\" alt=\"A close-up of two people running up a mountain wearing smart sneakers \" width=\"800\" height=\"451\"><figcaption id=\"caption-attachment-32480\" class=\"wp-caption-text\">Much like the people behind Stridalyzer, Sensoria wants to keep runners healthy.<\/figcaption><\/figure>\n<p>While not as impressive as the Stridalyzer, Sensoria\u2019s sock, using a paired anklet, can give a runner more information than a standard fitness monitor and is a lot better at long-term statistics. As John Cook <a href=\"https:\/\/www.geekwire.com\/2017\/light-weight-smart-sock-measures-far-fast-youve-run-worth-199\/\">writes<\/a>, \u201cThis high-tech sock \u2014 made of antibacterial, anti-blistering and sweat wicking material \u2014 is designed to measure core metrics such as cadence, foot landing and the impact forces exerted by runners. It also tracks how far and fast you\u2019ve run, pretty cool features for runners.\u201d And Davide Vigano, Sensoria\u2019s CEO, <a href=\"https:\/\/www.geekwire.com\/2017\/light-weight-smart-sock-measures-far-fast-youve-run-worth-199\/\">explained<\/a> to <em>GeekWire<\/em> that the \u201cSensoria Sock 2.0 can also stream data in real time and store distance running statistics for more than a month, allowing users to exercise without their smartphone.\u201d<\/p>\n<p><iframe title=\"Sensoria Smart Socks, coaching runners\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9AwtF9LVaW8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Nadi X: smart yoga pants that improve your poses<\/h2>\n<p>Nadi X is a pair of smart yoga pants &#8211; in fact, <em>really<\/em> smart yoga pants. When paired with the accompanying app, they can sense what you\u2019re trying to do, reading your movements and dissecting your intentions. And as incredible as it sounds, they can tell the difference between \u2018Warrior III\u2019 and \u2018Downward Dog\u2019. When you get the details of the pose wrong, the pants can tell. And drawing on a tiny, bean-shaped battery just behind and above your knee, Nadi X will gently vibrate &#8212; on your ankles, thighs, or butt &#8211; reminding you to correct your pose. The better you do, the gentler the correction.<\/p>\n<figure id=\"attachment_32482\" aria-describedby=\"caption-attachment-32482\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32482 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/smart-yoga-pants-1024x576-1.jpg\" alt=\"A woman in black athletic clothing doing yoga in a semi-dark room\" width=\"800\" height=\"451\"><figcaption id=\"caption-attachment-32482\" class=\"wp-caption-text\">When paired with the accompanying app, they can sense what you\u2019re trying to do, reading your movements and dissecting your intentions.<\/figcaption><\/figure>\n<p>As Nadi X\u2019s co-founder, Billie Whitehouse, <a href=\"https:\/\/www.dezeen.com\/2017\/06\/11\/smart-leggings-wearable-x-vibrate-correct-imperfect-yoga-poses-wearable-technology\/\">told<\/a> <em>Dezeen<\/em>, &#8220;Touch, which has always been the centre of our brand, is a key factor to how instructors teach yoga.\u201d Her goal was to create smart pants that would act like a personal trainer in every yoga session. &#8220;Touch is a universal language that is a natural fit with trying to understand the essentials of where to focus attention in yoga,\u201d she <a href=\"https:\/\/www.dezeen.com\/2017\/06\/11\/smart-leggings-wearable-x-vibrate-correct-imperfect-yoga-poses-wearable-technology\/\">continues<\/a>. \u201cNadi X provides the gentle touch of your yoga instructor.&#8221; It\u2019s been tested by 50 instructors, ranging in size and body shape. So no matter who you are or how you\u2019re built, Nadi X will work for you.<\/p>\n<p>Make no mistake &#8211; these aren\u2019t inexpensive options. A full set of Athos gear will set you back nearly $700, and Nadi X yoga pants are a cool $179. The price is coming down &#8211; those same smart pants were nearly twice that just a few months ago &#8211; but don\u2019t expect this tech to come cheap. However, as Eviana Hartman, a writer for <em>Vogue<\/em>, discovered when she questioned Whitehouse about the price tag, in context, it makes perfect sense. \u201cYoga classes add up,\u201d Whitehouse <a href=\"https:\/\/www.vogue.com\/article\/nadi-x-wearable-technology-yoga-pants-smart-bluetooth-haptic\">said<\/a>. \u201cA private instructor costs $150 to $200 an hour. These are like an instructor that comes with you to every class.\u201d Given that these products really do act like a private trainer, this may not be too high a price to pay for increased performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Athos: turning your clothes into a personal trainer Hexoskin\u2019s smart shirt: a fitness tracker that\u2019s machine-washable Stridalyzer: a running coach in your shoes Sensoria Sock 2.0: smart socks to improve your run Nadi X: smart yoga pants that improve your poses If your exercise goals are pretty modest, and all you really want is to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45445,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[5436],"tags":[4670,4382,4671],"article-type":[],"trends":[5468],"class_list":["post-57935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-fitness-en-2","tag-future-technology","tag-sport-en-2","trends-wearables-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Watch these 5 startups making waves in the smart sports clothing arena - Richard van Hooijdonk Blog<\/title>\n<meta name=\"description\" content=\"5 startups are making waves in the smart sports clothing arena and changing how we understand 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