{"id":57951,"date":"2018-03-29T00:00:00","date_gmt":"2018-03-28T22:00:00","guid":{"rendered":"https:\/\/richardvanhooijdonk.com\/blog\/facebooks-horrible-no-good-very-bad-two-years\/"},"modified":"2021-07-22T10:45:09","modified_gmt":"2021-07-22T08:45:09","slug":"facebooks-horrible-no-good-very-bad-two-years","status":"publish","type":"post","link":"https:\/\/blog.richardvanhooijdonk.com\/en\/facebooks-horrible-no-good-very-bad-two-years\/","title":{"rendered":"Facebook\u2019s \u201chorrible, no good, very bad\u201d two years"},"content":{"rendered":"<ul class=\"bold-list\">\n<li>Facebook was in the surveillance business?<\/li>\n<li>It goes after children?<\/li>\n<li>There\u2019s evidence that Facebook was involved in US politics<\/li>\n<li>And it may even have swayed the Brexit vote<\/li>\n<li>Regulation and oversight are certain<\/li>\n<\/ul>\n<p>Facebook began as a way for students at Harvard to socialise and keep in touch. It soon spread, and rapidly became the social media behemoth we all know, a platform with a truly global reach that connects friends, family, and co-workers. As in any business, there\u2019ve been hiccups along the way. But the last two years have brought a steady stream of self-inflicted wounds. And Facebook is now reeling under the impact of these crises.<\/p>\n<p><iframe title=\"Facebook\u2019s \u201chorrible, no good, very bad\u201d two years\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/k2XPd4KU19Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>This isn\u2019t just a question for Zuckerberg\u2019s company &#8211; as Facebook goes, so goes Silicon Valley. And as calls mount for real regulation and oversight, these scandals are changing the future of digital privacy, electioneering, and ethics.<\/p>\n<h2>Facebook was in the surveillance business?<\/h2>\n<p>Perhaps the first sign of things to come was the company\u2019s secret relationship with the digital surveillance company Geofeedia. Geofeedia\u2019s business plan is simple: it connects social media posts to locations, helping law enforcement find and track people in real time. In a <a href=\"https:\/\/www.aclu.org\/blog\/privacy-technology\/internet-privacy\/facebook-instagram-and-twitter-provided-data-access\">report<\/a> made public by the American Civil Liberties Union (ACLU), it found that<br \/>\n\u201cTwitter, Facebook, and Instagram provided user data access to Geofeedia, a developer of a social media monitoring product that we have seen marketed to law enforcement as a tool to monitor activists and protesters.\u201d <a href=\"https:\/\/www.aclu.org\/blog\/privacy-technology\/internet-privacy\/facebook-instagram-and-twitter-provided-data-access\">According<\/a> to the ACLU, confidential emails which were gathered legally through freedom of information laws revealed that \u201cFacebook had provided Geofeedia with access to a data feed called the Topic Feed API, which is supposed to be a tool for media companies and brand purposes, and which allowed Geofeedia to obtain a ranked feed of public posts from Facebook that mention a specific topic, including hashtags, events, or specific places. Facebook terminated this access on September 19, 2016.\u201d<\/p>\n<p>As Kalev Leetaru <a href=\"https:\/\/www.forbes.com\/forbes\/welcome\/?toURL=https:\/\/www.forbes.com\/sites\/kalevleetaru\/2018\/03\/19\/the-problem-isnt-cambridge-analytica-its-facebook\/&amp;refURL=&amp;referrer=#380d43dd58a5\">reports<\/a> for <em>Forbes<\/em>, \u201cFacebook predictably denied knowledge of how Geofeedia was using its data, yet when the ACLU discovered an email referencing a confidential agreement between Geofeedia and Facebook to provide the company with additional Facebook data, Facebook declined to comment further,\u201d eventually ending the secret relationship. It\u2019s more than possible that Facebook knew exactly what it was doing, which was why the arrangement was confidential in the first place.<\/p>\n<figure id=\"attachment_32179\" aria-describedby=\"caption-attachment-32179\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-32179 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/Facebook-surveillance-1024x578-1.jpg\" alt=\"Human eye showing a reflection of Facebook\u2019s logo\" width=\"800\" height=\"452\"><figcaption id=\"caption-attachment-32179\" class=\"wp-caption-text\">Perhaps the first sign of things to come was the company\u2019s secret relationship with the digital surveillance company Geofeedia.<\/figcaption><\/figure>\n<h2>It goes after children?<\/h2>\n<p>Facebook\u2019s mis-steps &#8211; if indeed that\u2019s a strong enough word &#8211; have been coming fast and furious. Consider, for instance, its grudging admission that it had been profiling Australian teens to identify their most vulnerable moments and sell them things. Leetaru notes that in 2017, it was discovered &#8211; not revealed, but discovered &#8211; that the social media platform \u201chad been conducting secret research on more than 6.4 million Australian youth as young as 14 years old to determine when they were at their most vulnerable, experiencing feelings of being worthless or a failure in order to better target them for advertisers. When details of the secret research leaked to the press, the company\u2019s response was that it had not followed its ethical review process, but that the failure to adhere to its ethical review process was merely a minor \u2018oversight.\u2019\u201d That doesn\u2019t wash, does it?<\/p>\n<p>And that\u2019s not the last time Facebook targeted children. Last December brought us Messenger Kids, a messaging app aimed at children between 6 and 12. As Casey Newton <a href=\"https:\/\/www.theverge.com\/2017\/12\/5\/16738266\/messenger-kids-facebook-privacy-data-real-names\">writes<\/a> for <em>The Verge<\/em>, when it was unveiled, \u201cIt did not say how it would monetize the app, other than to say it would not include ads. It did not describe whether parents would have access to any of the data being gathered about their families, or how that data might be used.\u201d The goal &#8211; though undisclosed &#8211; is probably to turn these shadow profiles created by parents into full user accounts, feeding kids into the Facebook system. As Newton <a href=\"https:\/\/www.theverge.com\/2017\/12\/5\/16738266\/messenger-kids-facebook-privacy-data-real-names\">reasons<\/a>, \u201cshould Facebook amass hundreds of millions of underage users, the company will have every incentive to offer one-click exporting of these accounts to real ones on the day the child turns 13\u201d. In just a few months, more than 100 children\u2019s health experts have <a href=\"https:\/\/www.theverge.com\/2018\/1\/30\/16950932\/child-health-advocates-urge-facebook-shut-down-messenger-kids-mark-zuckerberg\">called<\/a> for the app to be shut down. In light of the company\u2019s blatant objectification of Australian youth, it\u2019s far too clear what they intend for these kids.<\/p>\n<figure id=\"attachment_32182\" aria-describedby=\"caption-attachment-32182\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-32182 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/messenger-kids-1024x576-1.jpg\" alt=\" Hand holding a smartphone showing the welcome page of the Messenger Kids app\" width=\"800\" height=\"451\"><figcaption id=\"caption-attachment-32182\" class=\"wp-caption-text\">Facebook\u2019s mis-steps &#8211; if indeed that\u2019s a strong enough word &#8211; have been coming fast and furious.<\/figcaption><\/figure>\n<h2>There\u2019s evidence that Facebook was involved in US politics<\/h2>\n<p>That\u2019s all pretty bad, but things get even worse. In 2016, during the US presidential election, Facebook took money from Russian agents to influence voters. Only last September, one year later, Facebook revealed that it may have unwittingly played into Russian hands. Nicholas Thompson and Fred Vogelstein <a href=\"https:\/\/www.wired.com\/story\/inside-facebook-mark-zuckerberg-2-years-of-hell\/\">write<\/a> for <em>Wired<\/em> that, \u201cas far as the company could tell, the Russians had paid Facebook $100,000 for roughly 3,000 ads aimed at influencing American politics around the time of the 2016 election. Every sentence in the post seemed to downplay the substance of these new revelations: The number of ads was small, the expense was small. And Facebook wasn\u2019t going to release them. The public wouldn\u2019t know what they looked like or what they were really aimed at doing.\u201d That, too, just doesn\u2019t pass the smell test, and it continues a clear pattern of denial, minimisation, and secrecy.<\/p>\n<p>An influential security researcher, Ren\u00e9e DiResta, realised that this wasn\u2019t just a mistake: \u201cThat was when it went from incompetence to malice,\u201d <em>Wired<\/em> <a href=\"https:\/\/www.wired.com\/story\/inside-facebook-mark-zuckerberg-2-years-of-hell\/\">reports<\/a>. More revelations in October give credence to that claim. Six Russian troll accounts had been used to send messages of racial hatred and partisan animosity that were shared more than 340 million times &#8211; all without Facebook claiming to notice or taking any action. Jonathan Albright, a journalist and researcher at the Tow Center for Digital Journalism found these messages still frozen on a third-party analytic platform. As Thompson and Vogelstein <a href=\"https:\/\/www.wired.com\/story\/inside-facebook-mark-zuckerberg-2-years-of-hell\/\">describe<\/a> them, \u201cThere were the posts pushing for Texas secession and playing on racial antipathy. And then there were political posts, like one that referred to Clinton as \u2018that murderous anti-American traitor Killary.\u2019 Right before the election, the Blacktivist account urged its supporters to stay away from Clinton and instead vote for Jill Stein.\u201d The intent couldn\u2019t be more clear, and it was pretty hard for these researchers to believe Facebook really didn\u2019t get it. Dianne Feinstein, an American Senator, <a href=\"https:\/\/www.wired.com\/story\/inside-facebook-mark-zuckerberg-2-years-of-hell\/\">told<\/a> the company, \u201cYou\u2019ve created these platforms, and now they\u2019re being misused, and you have to be the ones to do something about it. Or we will.\u201d<\/p>\n<p><iframe title=\"Why The Facebook Problem Is Only Going To Get Worse | Velshi &amp; Ruhle | MSNBC\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mdWfHTErgNI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>And it may even have swayed the Brexit vote<\/h2>\n<p>You\u2019ve probably heard of the latest scandal surrounding Cambridge Analytica. In light of its behaviour in Australia, Leetaru <a href=\"https:\/\/www.forbes.com\/sites\/kalevleetaru\/2018\/03\/19\/the-problem-isnt-cambridge-analytica-its-facebook\/#380d43dd58a5\">cautioned<\/a> that the idea that \u201ctwo Facebook researchers could conduct research on such an extraordinarily sensitive topic on such a vulnerable population and tout that research to advertisers without ever having their work ethically reviewed and, according to the company, without its formal knowledge and approval, suggests Facebook has woefully inadequate central controls over the use of its users\u2019 data by its own researchers\u201d. Apparently, something similar happened with Cambridge Analytica.<\/p>\n<p>Employed by the Trump and Cruz campaigns in the 2016 election, Cambridge Analytica\u2019s job was to use account data from Facebook to target political ads to receptive voters. To do this, <a href=\"https:\/\/www.theguardian.com\/news\/2018\/mar\/26\/the-cambridge-analytica-files-the-story-so-far\">according<\/a> to <em>the Guardian<\/em>\u2019s Patrick Greenfield, it \u201charvested from more than 50 million Facebook profiles without permission to build a system \u2026 Employees of Cambridge Analytica, including the suspended CEO Alexander Nix, were also filmed boasting of using manufactured sex scandals, fake news and dirty tricks to swing elections around the world.\u201d That may well include the Brexit vote in the UK, a suspicion that\u2019s currently being investigated by Britain\u2019s Electoral Commission.<\/p>\n<figure id=\"attachment_32184\" aria-describedby=\"caption-attachment-32184\" style=\"width: 801px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-32184 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/facebook-brexit-1.jpg\" alt=\" Silhouette of Facebook\u2019s logo with a European Union flag in the background\" width=\"801\" height=\"532\"><figcaption id=\"caption-attachment-32184\" class=\"wp-caption-text\">Paul Lewis at the Guardian, \u201cMy concerns were that all of the data that left Facebook servers to developers could not be monitored by Facebook, so we had no idea what developers were doing with the data.\u201d We still don\u2019t, and almost no one\u2019s willing to believe Zuckerberg at this point.<\/figcaption><\/figure>\n<p>That\u2019s more than alarming. And what\u2019s even more damning is that Facebook apparently knew about this data breach in 2015 and did nothing whatsoever about it till this month. And if you don\u2019t worry about global elections or think this matters, a former Facebook manager <a href=\"https:\/\/www.theguardian.com\/news\/2018\/mar\/26\/the-cambridge-analytica-files-the-story-so-far\">thinks<\/a> \u201cthat hundreds of millions of users are likely to have had their private information used by private companies in the same way\u201d. He quit Facebook in 2012 out of frustration at its lack of action on this front; he made it clear even then that there was a huge problem. As he <a href=\"https:\/\/www.theguardian.com\/news\/2018\/mar\/20\/facebook-data-cambridge-analytica-sandy-parakilas\">told<\/a> Paul Lewis at <em>the Guardian<\/em>, \u201cMy concerns were that all of the data that left Facebook servers to developers could not be monitored by Facebook, so we had no idea what developers were doing with the data.\u201d We still don\u2019t, and almost no one\u2019s willing to believe Zuckerberg at this point.<\/p>\n<h2>Regulation and oversight are certain<\/h2>\n<p>What does this mean going forward? We think Senator Feinstein\u2019s threat will come to pass. At the very least, we anticipate stern regulation and legal protection like the proposal from the EU for a General Data Protection Regulation, <a href=\"https:\/\/en.wikipedia.org\/wiki\/General_Data_Protection_Regulation\">defining<\/a> data as \u201cany information relating to an individual, whether it relates to his or her private, professional or public life. It can be anything from a name, a home address, a photo, an email address, bank details, posts on social networking websites, medical information, or a computer\u2019s IP address.\u201d In practice, this law would limit data ownership to the individual it describes, making this kind of predatory behaviour illegal. And we expect greater oversight of the digital domain, too, as regulators in the US take a hard look at Silicon Valley. Facebook\u2019s future\u2019s also in doubt as the company has been bleeding money since this scandal hit the news.<\/p>\n<p>We\u2019ll be watching, and you should, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook was in the surveillance business? It goes after children? There\u2019s evidence that Facebook was involved in US politics And it may even have swayed the Brexit vote Regulation and oversight are certain Facebook began as a way for students at Harvard to socialise and keep in touch. It soon spread, and rapidly became the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45484,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2871],"tags":[4657,4399],"article-type":[],"trends":[5472],"class_list":["post-57951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-government","tag-facebook-en-2","tag-scandal","trends-big-data-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook\u2019s \u201chorrible, no good, very bad\u201d two years - Richard van Hooijdonk Blog<\/title>\n<meta name=\"description\" content=\"Facebook\u2019s had a tough two years of self-inflicted wounds. 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