{"id":57985,"date":"2018-07-11T00:00:00","date_gmt":"2018-07-10T22:00:00","guid":{"rendered":"https:\/\/richardvanhooijdonk.com\/blog\/these-3-tech-duds-defined-the-future-even-as-they-failed\/"},"modified":"2024-12-19T22:15:33","modified_gmt":"2024-12-19T20:15:33","slug":"these-3-tech-duds-defined-the-future-even-as-they-failed","status":"publish","type":"post","link":"https:\/\/blog.richardvanhooijdonk.com\/en\/these-3-tech-duds-defined-the-future-even-as-they-failed\/","title":{"rendered":"These 3 tech duds defined the future even as they failed"},"content":{"rendered":"<ul class=\"bold-list\">\n<li>The BlackBerry 850: addictive connectivity<\/li>\n<li>GM\u2019s EV-1: the inspiration for the Tesla electric car<\/li>\n<li>Google Glass: jump-starting a wearable revolution<\/li>\n<\/ul>\n<p>Sometimes, a tech innovation that\u2019s truly visionary can change the world. Whether that\u2019s Karl Benz\u2019s invention of the automobile or Robert E. Kahn, Vint Cerf, and Tim Berners-Lee\u2019s creation of what would eventually be called the internet, it\u2019s easy to appreciate how these new technologies transformed how we work and live. They\u2019re not just cool gadgets; they\u2019re transformative &#8211; there\u2019s no going back to how we lived before them.<\/p>\n<p><iframe title=\"These 3 tech duds defined the future even as they failed\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/VZLLchpUEbA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>But not all amazing inventions succeed, and sometimes, even a great idea just comes too soon, arriving before the tech is ready. In other cases, an innovation is trend-defining even though it isn\u2019t quite the shape of things to come. Whatever the cause of their demise, the very best of these incredible duds are still prophetic masterpieces, <a href=\"https:\/\/richardvanhooijdonk.com\/keynote\/trends-2040-ben-jij-er-klaar-voor\/\">predicting a future<\/a> they just couldn\u2019t realise. Let\u2019s take a look at three such innovations to see how today\u2019s trends were predicted decades ago and better assess what tomorrow might bring.<\/p>\n<h2>The BlackBerry 850: addictive connectivity<\/h2>\n<p>Research In Motion, or RIM, was the Canadian company that arguably launched the smartphone craze. Back when a pager was cutting-edge, RIM\u2019s co-founders, Mike Lazaridis and Douglas Fregin, had an amazing idea. What if you could send and receive messages on your pager? Their BlackBerry 850, available in 1999, did just that. Featuring a small, monochrome screen, a built-in keyboard, and a scroll wheel mounted to the right, the 850 was a pager on steroids, capable of handling basic email and rudimentary HTML browsing.<\/p>\n<p>This simple device was a world-shaking trend in the making, allowing secure, mobile productivity for governments and corporations whose workforce was increasingly on the go, and its iconic thumb-friendly keyboard has been retrospectively <a href=\"https:\/\/www.theverge.com\/2016\/9\/30\/13119924\/blackberry-failure-success\">described<\/a> as \u201cthe best text-input method ever devised for a pocketable device\u201d. BlackBerry quickly rose to dominance in the US, the market that\u2019s the high-tech kingmaker, and from restaurant tables in swank Georgetown restaurants to the escalators descending to DC\u2019s Metro, everyone who was anyone in a suit could be seen thumbing away distractedly. So addictive was this new connectivity that these tiny gadgets soon earned the nickname \u201cCrackBerry\u201d, to the surprise of no one with a smartphone now.<\/p>\n<figure id=\"attachment_30579\" aria-describedby=\"caption-attachment-30579\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-30579 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/The-BlackBerry-850-1024x576mnb.jpg\" alt=\"The BlackBerry 850 mobile phone\" width=\"800\" height=\"451\"><figcaption id=\"caption-attachment-30579\" class=\"wp-caption-text\">This simple device was a world-shaking trend in the making, allowing secure, mobile productivity for governments and corporations whose workforce was increasingly on the go, and its iconic thumb-friendly keyboard has been retrospectively described as \u201cthe best text-input method ever devised for a pocketable device\u201d.<\/figcaption><\/figure>\n<p>Visionary as BlackBerry\u2019s range of products was, its demise was a function of its success. Grown slow and conservative, the company failed to adapt to an emerging trend in the smartphone world: large touchscreens. Instead, it clung rigidly to a small screen, a scroll wheel, and a keyboard. By contrast, upstart companies like Apple, HTC, and LG were embracing the new, assessing evolving customer expectations, and experimenting with then radical approaches to screen tech. By 2011, the writing was on the wall, and BlackBerry\u2019s been dying a slow death for almost a decade. Nevertheless, our current connectivity obsession owes a lot to the 850.<\/p>\n<h2>GM\u2019s EV-1: the inspiration for the Tesla electric car<\/h2>\n<p>Tesla\u2019s fleet of fully electric cars is unquestionably innovative, but it might surprise you to learn that Martin Eberhard, Marc Tarpenning, Elon Musk, JB Straubel, and Ian Wright founded the company out of disappointment that General Motors (GM) had scrapped its own electric car, the EV-1.<\/p>\n<figure id=\"attachment_30582\" aria-describedby=\"caption-attachment-30582\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-30582\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/GM\u2019s-EV-1vbv.jpg\" alt=\"EV-1 red and silver electric cars\" width=\"800\" height=\"449\"><figcaption id=\"caption-attachment-30582\" class=\"wp-caption-text\">Tesla\u2019s fleet of fully electric cars is unquestionably innovative, but it might surprise you to learn that Martin Eberhard, Marc Tarpenning, Elon Musk, JB Straubel, and Ian Wright founded the company out of disappointment that General Motors (GM) had scrapped its own electric car, the EV-1.<\/figcaption><\/figure>\n<p>The EV-1 was the first mass-produced, fully electric car, essentially an experiment into the technical feasibility and consumer demand for so-called \u2018zero emission\u2019 vehicles. GM had been toying with an all-electric design since the late 80s, unveiling the Impact, a concept car, at the 1990 L.A. Auto Show. The EV-1 was the production model descending from this concept. Designed to meet the stringent new fleet requirements demanded by California state law, the EV-1 was purpose-built as an electric vehicle, as the Teslas are, rather than adapting an existing design to the new engine and battery. It took advantage of revolutionary (for the time) materials like aluminium and plastic, reducing the frame and body weight to improve its range and speed. Other details like a super-low drag coefficient and specially designed Michelin tyres improved these even further.<\/p>\n<p><iframe title=\"The General Motors EV-1: A Rare Survivor, in Ohio!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/KO9tJXxHHZw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>From 1996 to 2003, it was offered for lease but not for sale. A commercial failure despite strong public support, conspiracies abound, including claims that GM sabotaged the EV-1 out of fear that electric vehicles would kill the lucrative parts market and allegations that the oil industry had a hand in its demise. Whatever the merits of these explanations, the most probable issue was simple cost and performance. Despite a loyal following in southern California and Arizona, the batteries simply couldn\u2019t perform in colder weather, making this a regional possibility at best. Worse still, the estimated cost per vehicle was a staggering $80,000 to $100,000 for the automaker, meaning that this was simply not a viable product.<\/p>\n<p>Despite this, the EV-1 demonstrated that electric vehicles were coming of age, and as the tech leapt forward over the next decade, it was clear that GM had the right idea.<\/p>\n<h2>Google Glass: jump-starting a wearable revolution<\/h2>\n<p>The newest of these failures is Google Glass, a wearable device sporting a head-mounted display that was intended to offer smartphone-like performance, hands-free. Developed by Google\u2019s X, its high-tech development wing, Google Glass first reached the public on April 15, 2013, selling to early adopters for a painful $1,500.<\/p>\n<p>The idea behind the wearable is simply genius. Its goal was to provide hands-free, ubiquitous computing that could provide the functions we now rely on smartphones for, things like email, text, calls, news, and browsing. It featured a touchpad mounted on the frame, a camera, and a tiny display mounted in the user\u2019s field of vision. While not the first wearable, it was a leap forward from fitness trackers and the like, pointing toward a tomorrow when you might check your email through an optical implant or a subdermal display.<\/p>\n<figure id=\"attachment_30586\" aria-describedby=\"caption-attachment-30586\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-30586 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/Google-Glass-imageee-1024x576vb.jpg\" alt=\"Man with Google Glass headset\" width=\"800\" height=\"451\"><figcaption id=\"caption-attachment-30586\" class=\"wp-caption-text\">The newest of these failures is Google Glass, a wearable device sporting a head-mounted display that was intended to offer smartphone-like performance, hands-free.<\/figcaption><\/figure>\n<p>Smartphones aren\u2019t the future, and it\u2019s easy to imagine replacing them with more elegant tech. Unfortunately, \u2018elegant\u2019 was not a word anyone used to describe Google Glass, and among other problems, the nerd factor of talking to this ugly wearable in public was just too much for most consumers. It\u2019s high price didn\u2019t help either, nor did privacy concerns about the ease with which users could capture video without permission. Movie theatres, nightclubs, and other social venues banned Google Glass even before it was available to the public, and Google quickly ended this tech experiment.<\/p>\n<p>These three tech duds aren\u2019t just cool stories about a painful failure. Instead, they\u2019re examples of how emerging trends aren\u2019t clean, clear tales of smooth progress. They\u2019re also inspiring lessons in innovation that illustrate how a single good idea can supercharge the future. BlackBerry\u2019s 850 wouldn\u2019t impress anyone now, nor would the EV-1 look great as a competitor to the Tesla 3, and no one\u2019s craving Google Glass\u2019s return. Nonetheless, these trend-generating \u2018failures\u2019 are creative leaps toward what\u2019s possible and defining moments in the history of tomorrow\u2019s tech.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The BlackBerry 850: addictive connectivity GM\u2019s EV-1: the inspiration for the Tesla electric car Google Glass: jump-starting a wearable revolution Sometimes, a tech innovation that\u2019s truly visionary can change the world. Whether that\u2019s Karl Benz\u2019s invention of the automobile or Robert E. Kahn, Vint Cerf, and Tim Berners-Lee\u2019s creation of what would eventually be called [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45589,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2886],"tags":[4430,4431],"article-type":[],"trends":[5468],"class_list":["post-57985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transportation","tag-failure","tag-future-tech","trends-wearables-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>These 3 tech duds defined the future even as they failed - Richard van Hooijdonk Blog<\/title>\n<meta name=\"description\" content=\"These 3 tech duds defined the future even as they 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