{"id":57992,"date":"2018-08-03T00:00:00","date_gmt":"2018-08-02T22:00:00","guid":{"rendered":"https:\/\/richardvanhooijdonk.com\/blog\/the-rise-and-rise-of-recommerce-a-marriage-of-sustainability-and-e-commerce\/"},"modified":"2021-07-19T15:11:40","modified_gmt":"2021-07-19T13:11:40","slug":"the-rise-and-rise-of-recommerce-a-marriage-of-sustainability-and-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.richardvanhooijdonk.com\/en\/the-rise-and-rise-of-recommerce-a-marriage-of-sustainability-and-e-commerce\/","title":{"rendered":"The rise and rise of recommerce: a marriage of sustainability and e-commerce"},"content":{"rendered":"<ul class=\"bold-list\">\n<li>The growing trend toward transforming consumption through reuse<\/li>\n<li>Making it easy on the seller is the secret to recommerce success<\/li>\n<li>Recommerce is bigger business than you might imagine<\/li>\n<\/ul>\n<p>The environment is in trouble, and the need for answers is clear. But our efforts to reduce waste and end reckless consumption need to be both systematic and broad. We\u2019re taking the first steps in that direction, but more needs to be done &#8211; and soon. That means changes a lot bigger than merely sorting our trash, however, and the scale of the solution needs to be massive.<\/p>\n<p><iframe title=\"The rise and rise of recommerce: a marriage of sustainability and e-commerce\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/DQBHzT2MTNQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Innovative approaches are already grabbing media attention. One great example is Kathleen Kerridge at <em>the Guardian<\/em>, who <a href=\"https:\/\/www.theguardian.com\/commentisfree\/2018\/jul\/31\/food-waste-crisis-leftovers-insecurity-brexit\">suggests<\/a> that we combat consumerism and food waste by transforming leftovers into new, tasty meals. She also recommends that we resist the purposeless consumerism that encourages us to over-purchase, the \u2018buy two to get a third free\u2019 kind of thing. While passing on food we don\u2019t really need and repurposing leftovers are simple ideas, it\u2019ll take just that kind of everyday practicality to make a dent in the mountains of waste we produce.<\/p>\n<p>That\u2019s why a new, promising path to a sustainable future takes advantage of our drive to consume while rechanneling that behaviour. It takes reuse and magnifies it\u2019s impact by multiplying its appeal to the mass market. And doing so, it demonstrates that sustainability can be at the heart of a new economy without fundamentally altering how retail works.<\/p>\n<p>But before you reject this idea out of hand, keep in mind that an economy built on reuse doesn\u2019t need to be as preachy or Puritan as you might imagine, and consumers can already see the advantages of a less disposable economy. For instance, instead of buying a new mobile every few years and just tossing the old one in a drawer, people are increasingly buying and selling these second-hand phones. As Tom Kang from Counterpoint Research <a href=\"https:\/\/www.counterpointresearch.com\/surprising-growth-used-smartphones\/\">reports<\/a>, \u201cthe global market for refurbished smartphones grew 13% y\/y in 2017, reaching close to 140 million units. This was in contrast with the global new smartphone market that grew a scant 3% last year\u2026\u201d There\u2019s money to be saved this way, and money to be made, too.<\/p>\n<figure id=\"attachment_30523\" aria-describedby=\"caption-attachment-30523\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-30523 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/used_mobile_phonesklll.jpg\" alt=\"A pile of mobile phones\" width=\"800\" height=\"534\" \/><figcaption id=\"caption-attachment-30523\" class=\"wp-caption-text\">The global market for refurbished smartphones grew 13% y\/y in 2017, reaching close to 140 million units.<\/figcaption><\/figure>\n<h2>The growing trend toward transforming consumption through reuse<\/h2>\n<p>In fact, there\u2019s a growing trend toward transforming consumption through reuse. And what\u2019s emerging as its central idea is deceptively simple: one person\u2019s trash can be another person\u2019s treasure. At its most basic, this can be as mundane as selling gently used items to people who want them. Recommerce is the business of this new approach, and it turns consumerism on its head, making it something to cherish rather than criticise. The business model is as uncomplicated as they come: when people have perfectly usable items they no longer need, they can sell or trade them for something they want. Essentially, this creates a market of second-hand goods, with buyers, sellers, and retail middlemen all benefiting, to say nothing of the environmental gains.<\/p>\n<p>As simple as that is, it\u2019s deceptively powerful. Consumerism is a problem, but our mass-market culture continues to encourage conspicuous consumption. Indeed, many of us &#8211; perhaps even most of us &#8211; feel the pull of the new and better, even when the old and good enough is perfectly acceptable. Recommerce harnesses this psychological need, using it to pull us toward a more sustainable tomorrow. Now, when you decide to splurge on that new mobile or a pair of high-end shoes, you can sell your old items to someone for whom they\u2019re a needed upgrade.<\/p>\n<h2>Making it easy on the seller is the secret to recommerce success<\/h2>\n<p>To make this second-hand market attractive, recommerce retailers make it easy to sell and offer free shipping as an incentive to part with unwanted items. As Christoph Braun <a href=\"https:\/\/angle.actoncapital.com\/recommerce-the-new-old-b95df04e05fb\">explains<\/a>, \u201cFor the customers, the sales process is straightforward: with their mobile phone they scan the barcode number of the book, CD, DVD and game, or describe the fashion item they want to sell, and receive an immediate purchase offer as well as payment once the items are accepted. Next, they send a parcel or have it picked up without delivery charges.\u201d<\/p>\n<p>Recommerce retailers then sell what they\u2019ve bought directly, or offer their items on established channels like eBay, marrying an everyday sort of reuse to the mass marketing power of e-commerce. That\u2019s a powerful union, and it satisfies the needs of two different kinds of consumers. On one hand, people who really want the latest thing can buy what they desire and still feel good about their new purchases. After all, they\u2019ve \u2018recycled\u2019 the old! And for conscientious shoppers, the prospect of a mass market for second-hand goods helps them buy with confidence that they\u2019re doing their part to help the world.<\/p>\n<h2>Recommerce is bigger business than you might imagine<\/h2>\n<p>And this is bigger business than you might realise: profits are surging and recommerce retailers like Momox, ReBuy, and Quoka.de are experiencing growth that would make a weed jealous. Just consider that Momox, which resells books, console games, CDs, and DVDs, has recorded double-digit growth every year, for seven consecutive years, earning an astounding \u20ac150 million in 2016 alone.<\/p>\n<p>That\u2019s the kind of number that can really make a difference, because it takes a lot of second-hand commerce to produce a profit of that magnitude. And for every item that\u2019s sold, that\u2019s less trash headed to a landfill and a longer service life for perfectly usable items. Moreover, the big e-commerce players like Amazon are looking to get into the game, and when &#8211; not if &#8211; that happens, we can expect a global boom in this innovative alternative. That\u2019s big &#8211; maybe even big enough to make a real difference.<\/p>\n<p>And what we like about this solution is that it repurposes consumption, making something helpful from a behaviour that\u2019s hard to praise. We\u2019re sure that it\u2019s just that kind of outside-the-box thinking that we\u2019ll need if we\u2019re to find a solution to this global crisis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The growing trend toward transforming consumption through reuse Making it easy on the seller is the secret to recommerce success Recommerce is bigger business than you might imagine The environment is in trouble, and the need for answers is clear. But our efforts to reduce waste and end reckless consumption need to be both systematic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45610,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2882],"tags":[4439,4639],"article-type":[],"trends":[],"class_list":["post-57992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-consumption","tag-recommerce-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The rise and rise of recommerce: a marriage of sustainability and e-commerce - Richard van Hooijdonk Blog<\/title>\n<meta name=\"description\" content=\"The rise and rise of recommerce: a marriage of sustainability and e-commerce. 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