{"id":57999,"date":"2018-08-28T00:00:00","date_gmt":"2018-08-27T22:00:00","guid":{"rendered":"https:\/\/richardvanhooijdonk.com\/blog\/the-future-of-sensory-inclusive-retail-spaces-a-uk-supermarket-introduces-quiet-time-in-over-400-stores\/"},"modified":"2021-07-12T13:17:09","modified_gmt":"2021-07-12T11:17:09","slug":"the-future-of-sensory-inclusive-retail-spaces-a-uk-supermarket-introduces-quiet-time-in-over-400-stores","status":"publish","type":"post","link":"https:\/\/blog.richardvanhooijdonk.com\/en\/the-future-of-sensory-inclusive-retail-spaces-a-uk-supermarket-introduces-quiet-time-in-over-400-stores\/","title":{"rendered":"The future of sensory-inclusive retail spaces \u2013 a UK supermarket introduces \u2018quiet time\u2019 in over 400 stores"},"content":{"rendered":"<ul class=\"bold-list\">\n<li>People suffering from ASD often struggle to deal with everyday sensory information<\/li>\n<li>Increasing numbers of UK stores introduce \u2018quiet hours\u2019<\/li>\n<li>A more peaceful and enjoyable shopping experience for customers with autism<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.richardvanhooijdonk.com\/en\/keynote\/the-future-of-retail\/\">Stores<\/a> are incredibly loud and crowded places, with a barrage of noise and light from every direction as soon as you step inside. Most of us have gotten so used to it that we barely even pay attention anymore. For us, it\u2019s just a distraction that we can simply choose to ignore. However, one particular segment of the population doesn\u2019t have that luxury. For people on the autism spectrum, for instance, walking into a store can be a nightmare.<\/p>\n<p><iframe title=\"The future of sensory-inclusive retail spaces a UK supermarket introduces \u2018quiet time\u2019\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4uH_U-WOiOA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>People suffering from ASD often struggle to deal with everyday sensory information<\/h2>\n<p>It\u2019s well <a href=\"https:\/\/www.autism.org.uk\/sensory#\">documented<\/a> that people on the autism spectrum have serious difficulties processing everyday sensory information like sights, sounds, smells, tastes, or touches, and that they often experience sensory overload. In other words, their brain is trying to process more information that it can handle. When that happens, they can be overwhelmed by feelings of stress, anxiety, or even physical pain. It can also severely affect the individual\u2019s quality of life, often resulting in challenging behaviour, withdrawal, or even psychological meltdown. In fact, <a href=\"https:\/\/metro.co.uk\/2017\/08\/02\/theres-going-to-be-a-quiet-hour-in-shopping-centres-across-the-uk-to-help-people-with-autism-6824486\/\">according<\/a> to a recent study, about 64 per cent of people with ASD avoid shopping centres because they fear they might experience sensory overload. The best way to help them deal with this issue is to change their environment in a way that limits their exposure to too much sensory stimulus.<\/p>\n<figure id=\"attachment_30488\" aria-describedby=\"caption-attachment-30488\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-30488 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/ASD\u010d.jpg\" alt=\"A female grocery store worker smiling at a kid while crouching in front of store shelves\" width=\"800\" height=\"538\" \/><figcaption id=\"caption-attachment-30488\" class=\"wp-caption-text\">It\u2019s well documented that people on the autism spectrum have serious difficulties processing everyday sensory information like sights, sounds, smells, tastes, or touches, and that they often experience sensory overload<\/figcaption><\/figure>\n<h2>Increasing numbers of UK stores introduce \u2018quiet hours\u2019<\/h2>\n<p>In an attempt to raise public awareness about autism, the National Autistic Society invited shopping centres across the UK to join its Autism Hour initiative and tone down noise like loud music and dim their lights for one hour a day. \u201cOur aim is to create the world\u2019s first mass participation Autism Hour where retailers and services hold special shopping hours or sessions for autistic people and their families,\u201d <a href=\"https:\/\/metro.co.uk\/2017\/08\/02\/theres-going-to-be-a-quiet-hour-in-shopping-centres-across-the-uk-to-help-people-with-autism-6824486\/\">says<\/a> the National Autism Society.<\/p>\n<p><iframe title=\"Coles Quiet Hours - Channel 9 News\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/8bK5Iz2sF1A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>A number of UK retailers have launched similar initiatives in recent years, including Tesco, Asda, Clarks, and Toys \u2018R\u2019 Us. Tesco\u2019s trial took place over six weeks in February in its Crawley, Sussex store. Every Saturday morning from 9 to 10, the store dimmed its lights and quieted its Tannoys to make the environment more welcoming to customers with autism. The trial was praised by Daniel Cadey of the National Autistic Society, who <a href=\"https:\/\/www.independent.co.uk\/news\/uk\/home-news\/tesco-autism-quiet-hour-crawley-sussex-dimmed-lights-quieter-tannoys-a7576601.html\">said<\/a> that he hoped that \u201cmore organisations will follow Tesco\u2019s example in Crawley and do their bit to help make sure autistic people and their families have the same opportunities to use their local shops and amenities as everyone else\u201d.<\/p>\n<h2>A more peaceful and enjoyable shopping experience for customers with autism<\/h2>\n<p>Morrisons, one of the UK\u2019s largest supermarket chains, recently announced a new initiative called the \u2018Quieter Hour\u2019. Launched in cooperation with the National Autistic Society, the initiative aims to make grocery shopping a more peaceful and enjoyable experience for people on the autism spectrum, as well as any other customers who may have difficulties dealing with excessive noise or flashing lights. The \u2018Quieter Hour\u2019 will take place every Saturday morning from 9 to 10 in all of Morrisons stores across the UK. During that time, the stores will implement a variety of measures designed to make them a more hospitable environment for those with sensory sensitivity. Dimming the lights, turning off music, and refraining from making any announcements are some of the things that can help.<\/p>\n<p>\u201cAround 700,000 people are on the autism spectrum in the UK. This means they see, hear and feel the world differently to other people, often in a more intense way. Morrisons \u2018Quieter Hour\u2019 is a step in the right direction for autistic people who find supermarket shopping a real struggle,\u201d <a href=\"https:\/\/my.morrisons.com\/blog\/community\/quieter-hour\">says<\/a> Cadey. Prior to the nationwide rollout of the initiative, the supermarket chain first carried out a limited trial in its Lincoln, Woking, and Gainsborough stores to see whether there was any room for improvement and to identify the most suitable time for the \u2018Quieter Hour\u2019. The initiative was very well received by the customers who had friends or family members on the autistic spectrum, many of whom said that the changes had a positive impact on their lives and made their shopping experience much more enjoyable.<\/p>\n<p>In recent years, public awareness about autism has increased considerably. As more people become aware of what the world feels like to an autistic person and recognise that even the most mundane activities can represent a real struggle for them, they will deliberately look for ways to help them cope.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People suffering from ASD often struggle to deal with everyday sensory information Increasing numbers of UK stores introduce \u2018quiet hours\u2019 A more peaceful and enjoyable shopping experience for customers with autism Stores are incredibly loud and crowded places, with a barrage of noise and light from every direction as soon as you step inside. Most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45631,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2882],"tags":[4442,4218,4350],"article-type":[],"trends":[5466],"class_list":["post-57999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-autism","tag-future","tag-store","trends-sensors-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The future of sensory-inclusive retail spaces \u2013 a UK supermarket introduces \u2018quiet time\u2019 in over 400 stores - Richard van Hooijdonk Blog<\/title>\n<meta name=\"description\" content=\"UK supermarkets are introducing \u2018quiet time\u2019 to ensure a more peaceful and enjoyable shopping experience for customers with autism. 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