{"id":58061,"date":"2018-12-06T00:00:00","date_gmt":"2018-12-05T22:00:00","guid":{"rendered":"https:\/\/richardvanhooijdonk.com\/blog\/the-secrets-behind-attracting-and-retaining-innovative-people\/"},"modified":"2021-07-12T08:16:04","modified_gmt":"2021-07-12T06:16:04","slug":"the-secrets-behind-attracting-and-retaining-innovative-people","status":"publish","type":"post","link":"https:\/\/blog.richardvanhooijdonk.com\/en\/the-secrets-behind-attracting-and-retaining-innovative-people\/","title":{"rendered":"The secrets behind attracting and retaining innovative people"},"content":{"rendered":"<ul class=\"bold-list\">\n<li>Hire passionate people and the innovations will follow<\/li>\n<li>Don\u2019t let the flame of innovation die out<\/li>\n<li>How to retain the best employees<\/li>\n<li>Finding innovators in your company<\/li>\n<\/ul>\n<p>For most companies, day-to-day operations, like meeting deadlines, answering emails, and chasing late payments, don\u2019t leave room for much else. Employees are overwhelmed and often have no time to work on innovative ideas. But tech giants such as Google, Amazon, and Apple, for instance, have a totally different approach to running their empires. Their managers are well aware that innovation is the key to solving problems, so they focus on hiring the most talented people and empowering employees to work on new ideas. This doesn\u2019t mean that they\u2019re always on the lookout for the new Steve Jobs or the next Elon Musk, however.<\/p>\n<p>The author Greg Satell <a href=\"https:\/\/hbr.org\/2018\/02\/4-ways-to-build-an-innovative-team\">explains<\/a> this approach by saying that \u201cmost great innovators were nothing like the mercurial stereotype \u2026 You would notice very few of them in a crowded room.\u201d That\u2019s why, instead of chasing superstars, great companies build great teams. This is not an easy feat, mind you. It\u2019s becoming increasingly complicated to hire the right people. For example, it <a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2018\/05\/21\/three-keys-to-attracting-and-retaining-top-talent\/#44e90641be22\">takes<\/a> \u201c41 days on average to fill a vacancy\u201d. And even when you finally hire them, keeping great innovators happy and motivated takes more than just a decent salary &#8211; which makes hiring, developing, and retaining talented people a challenging task for most companies.<\/p>\n<p>With the right amount of nurturing, innovative teams can help businesses outperform their competitors and dominate the market. To reach this point, companies need to follow proven methods when dealing with talented people. A supportive environment, <a href=\"https:\/\/blog.richardvanhooijdonk.com\/en\/blog\/leaders-of-the-21st-century-shouldnt-play-boss\/\">smart managers<\/a>, and being given the space to take risks are just some of the requirements. But first and foremost, managers need to learn how to hire and attract innovative employees.<\/p>\n<h2>Hire passionate people and the innovation will follow<\/h2>\n<p>Steve Jobs famously <a href=\"https:\/\/www.inc.com\/dave-kerpen\/15-quotes-on-passion-to-inspire-a-better-life.html\">said<\/a> that to be successful, \u201cYou have to be burning with an idea, or a problem, or a wrong that you want to right.\u201d What Jobs instinctively knew was also <a href=\"https:\/\/hbr.org\/2012\/04\/balancing-the-four-factors-tha-1\">proven<\/a> by years of research on how solving important problems motivates people. Managers should take notice of this and hire people interested in the problems the company is trying to solve. That interest often leads to innovation and <a href=\"https:\/\/blog.richardvanhooijdonk.com\/en\/blog\/a-strong-company-culture-is-what-makes-startups-great\/\">business success<\/a>.<\/p>\n<figure id=\"attachment_2413\" aria-describedby=\"caption-attachment-2413\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2413 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/steve-jobs.jpg\" alt=\"Black and white close-up of Steve Jobs\u2019 face\" width=\"800\" height=\"600\" \/><figcaption id=\"caption-attachment-2413\" class=\"wp-caption-text\">Steve Jobs famously said that to be successful, \u201cYou have to be burning with an idea, or a problem, or a wrong that you want to right.\u201d<\/figcaption><\/figure>\n<p>At the same time, it\u2019s important to avoid the mistake of hiring \u2018copies\u2019 of current employees. Hoping to boost team cohesion, they\u2019ll actually harm its creativity. Scientific research conducted over the past decades <a href=\"https:\/\/www.scientificamerican.com\/article\/how-diversity-makes-us-smarter\/\">shows<\/a> that diverse teams \u2013 \u00a0diverse both in their expertise and demographics \u2013 are more innovative and productive. And to attract them, employers must develop a strong online presence and an efficient hiring process.<\/p>\n<p>Companies that share ideas and relevant content online are able to reach many innovative people as they\u2019ll appear approachable and likable to digital natives. As the business coach Izabela Lundberg <a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2018\/05\/21\/three-keys-to-attracting-and-retaining-top-talent\/#44e90641be22\">notes<\/a>, \u201cThis is especially effective among millennials.\u201d But once qualified people are hired, the real work &#8211; nurturing their creativity &#8211; starts.<\/p>\n<h2>Don\u2019t let the flame of innovation die out<\/h2>\n<p>Employees are a company\u2019s most valuable asset, and their innovations pay the biggest dividends. The first step in promoting innovation is simple \u2013 create an environment in which people aren\u2019t afraid to voice their ideas. Job titles shouldn\u2019t matter and interns should be able to communicate as freely as their superiors. This way, another problem will be prevented \u2013 managers setting the tone of the discussions. The most innovative teams are those who are given the freedom to think and act without restrictions. As the author Christopher Williams <a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2017\/12\/21\/15-ways-leaders-can-promote-creativity-in-the-workplace\/#386ec84258ef\">says<\/a>, \u201csurround the team with what they need and get out of the way. Creativity is organic.\u201d<\/p>\n<figure id=\"attachment_38363\" aria-describedby=\"caption-attachment-38363\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-38363 size-full\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/05\/peopleeee.jpg\" alt=\"Three women and three men sitting around a table with books and a laptop, smiling and looking in the same direction\" width=\"800\" height=\"526\" \/><figcaption id=\"caption-attachment-38363\" class=\"wp-caption-text\">Employees are a company\u2019s most valuable asset, and their innovations pay the biggest dividends.<\/figcaption><\/figure>\n<p>Of course, managers need to set clear goals and rewards so that employees know in which direction they\u2019re heading. At the same time, they shouldn\u2019t be afraid of the cost of failure. Even if the experiment doesn\u2019t achieve the desired goal, testing helps the team members to learn important lessons, eventually enabling them to succeed. And that success should be rewarded, whether verbally or financially. It\u2019s also important for managers to keep their focus firmly on the future. As Amazon\u2019s CEO, Jeff Bezos, <a href=\"https:\/\/www.cnbc.com\/2018\/04\/26\/why-amazon-ceo-jeff-bezos-doesnt-focus-on-the-present.html\">explains<\/a>, \u201cI&#8217;ve constructed my job so I don&#8217;t have to be pulled into the present. I can stay two to three years in the future.\u201d And this mindset will trickle down to other managers, making the retention of innovative people a much easier task.<\/p>\n<h2>How to retain the best employees<\/h2>\n<p>Today\u2019s employees no longer feel they need to thank their employers when receiving their salary at the end of the month. As the author David Russo <a href=\"https:\/\/hiring.monster.com\/hr\/hr-best-practices\/workforce-management\/employee-retention-strategies\/retaining-employees-russo.aspx\">says<\/a>, \u201cWhen today\u2019s younger workers \u2026 get their paycheck, they say, \u2018We\u2019re even\u2019.\u201d This attitude is a reflection of deep structural changes in the labour market. Employees no longer put all their trust in the companies they work for and think that life-long jobs are a thing of the past. This mindset enables them to develop skills that are useful in multiple industries and makes it easy for them to change jobs. Companies that want to retain innovative people should, as Russo <a href=\"https:\/\/hiring.monster.com\/hr\/hr-best-practices\/workforce-management\/employee-retention-strategies\/retaining-employees-russo.aspx\">argues<\/a>, \u201ctell employees that they value them as persons\u201d. It\u2019s also critical for employers to invest in the education of their workers and create a supportive environment, fostering honesty and openness to new ideas.<\/p>\n<p><iframe title=\"Three ways to retain top employees\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Mopu3m4-hK4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Finding innovators in your company<\/h2>\n<p>Running a business is becoming increasingly complicated as technology levels the playing field and allows young startups to challenge large, established corporations. The difference between success and failure often boils down to one thing \u2013 innovation. Ingenious products and services can propel companies to greatness overnight. One of the secrets behind that success is the ability to hire, nurture, and retain innovative people. It\u2019s important, however, to remember that talented people expect more than just a fitting salary. They want freedom and the opportunity to work with smart colleagues, as well as to feel appreciated and have access to necessary resources. And if you wonder where to find innovators, look no further than the people in your own company. Sometimes, the most creative employees are the least noticeable ones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hire passionate people and the innovations will follow Don\u2019t let the flame of innovation die out How to retain the best employees Finding innovators in your company For most companies, day-to-day operations, like meeting deadlines, answering emails, and chasing late payments, don\u2019t leave room for much else. Employees are overwhelmed and often have no time [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51259,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2876],"tags":[4603,4492,4297,4609],"article-type":[],"trends":[],"class_list":["post-58061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-en","tag-company-en-2","tag-employees","tag-innovation","tag-startups-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The secrets behind attracting and retaining innovative people - Richard van Hooijdonk Blog<\/title>\n<meta name=\"description\" content=\"The ability to attract, nurture, and retain the most innovative 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