{"id":60532,"date":"2019-06-03T12:08:54","date_gmt":"2019-06-03T10:08:54","guid":{"rendered":"https:\/\/richardvanhooijdonk.com\/blog\/?p=60532"},"modified":"2021-08-02T08:55:50","modified_gmt":"2021-08-02T06:55:50","slug":"how-can-cutting-edge-tech-improve-our-love-life","status":"publish","type":"post","link":"https:\/\/blog.richardvanhooijdonk.com\/en\/how-can-cutting-edge-tech-improve-our-love-life\/","title":{"rendered":"How can cutting-edge tech improve our love life?"},"content":{"rendered":"<ul class=\"bold-list\">\n<li>A growing market ripe for disruption<\/li>\n<li>AI-powered robots and apps that enhance intimacy<\/li>\n<li>Redefining what pleasure toys should look like<\/li>\n<li>A high-tech solution for long-distance relationships<\/li>\n<li>Investing in sextech startups can be lucrative<\/li>\n<li>Making sure that people stay romantically engaged<\/li>\n<\/ul>\n<p>Sex, or a lack of it, plays an important role in people\u2019s lives. It\u2019s essential to reproduction and represents an intimate experience that, among other things, strengthens relationships, boosts your mood, and improves sleep. The public notion of physical intimacy, however, is mostly shaped by male sexual pleasure, while female sensuality still faces a social stigma. This approach guides not only how we talk about these topics, but also how companies design and treat sex-related products.<\/p>\n<p>However, things are changing, as the current cultural climate, influenced by female-led social movements and the pro-sexual health attitudes of young generations, positions women\u2019s pleasure as a necessity, not a luxury. Now, technology is used to enhance intimacy and pleasure for all genders, giving rise to the sextech industry, which is dominated by smartphone apps, innovative gadgets, artificial intelligence (AI), and <a href=\"https:\/\/blog.richardvanhooijdonk.com\/en\/ebooks\/sexrobots-is-sex-with-robots-the-future\/\">robots<\/a>. And as the appeal of these tech-based solutions increases, entrepreneurs and investors are entering the market, hoping to cash in on new trends.<\/p>\n<h2>A growing market ripe for disruption<\/h2>\n<p>The global sexual wellness market is set to <a href=\"https:\/\/www.prnewswire.com\/news-releases\/global-sexual-wellness-market-to-reach-revenues-of-39-billion-during-the-period-20182024---market-research-by-arizton-300823700.html\">reach<\/a> revenue of $39 billion by 2024, driven by the demand for sex toys and various other physical and digital products. Andrea Barrica, the CEO of the online sex education platform O.school, <a href=\"https:\/\/www.forbes.com\/sites\/andreabarrica\/2018\/11\/01\/how-women-made-sextech-the-next-great-frontier-for-growth\/#31c962c3531d\">says<\/a> that Amazon alone sells $800 million worth of sexual wellness items each year, featuring around 60,000 pleasure products. However, the industry achieved these impressive figures not because of the ease of online sales, but rather in spite of the difficulties it faces in the digital arena.<\/p>\n<p>Amazon, for example, makes it hard to find certain adult products. Stephanie Alys, the chief pleasure officer at MysteryVibe, a British manufacturer of sex toys, <a href=\"https:\/\/www.forbes.com\/sites\/andreabarrica\/2018\/11\/01\/how-women-made-sextech-the-next-great-frontier-for-growth\/#2750c3f1531d\">says<\/a> that shoppers \u201cwho want to search for vibrators or other pleasure products are forced to really dig on Amazon to find them\u201d. What\u2019s more, Facebook and Google restrict ads for sex-related items and often block them from appearing. That\u2019s why half of all sales in the sextech industry are still made at thousands of small local shops, and the market is yet to witness the emergence of major international retailers in this sector.<\/p>\n<figure id=\"attachment_60533\" aria-describedby=\"caption-attachment-60533\" style=\"width: 400px\" class=\"wp-caption alignright\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-60533\" src=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/sites\/4\/2019\/07\/1-1-1024x965.png\" alt=\" An infographic showing the revenue of the global sexual wellness market by 2024\" width=\"400\" height=\"377\" srcset=\"https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/2019\/07\/1-1-1024x965.png 1024w, https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/2019\/07\/1-1-300x283.png 300w, https:\/\/blog.richardvanhooijdonk.com\/wp-content\/uploads\/2019\/07\/1-1-768x724.png 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-60533\" class=\"wp-caption-text\"><br \/>The global sexual wellness market is set to reach revenue of $39 billion by 2024.<\/figcaption><\/figure>\n<p>Traditional investors typically shun sextech startups, but things are changing as more entrepreneurs become aware of the potential of this profitable and overlooked market. The angel investor Laura Behrens Wu says that investing in sextech is like investing in any other healthcare market. Those who overlook its potential \u201cjust because it makes some people uncomfortable, may regret it in five years\u201d, she <a href=\"https:\/\/www.forbes.com\/sites\/andreabarrica\/2019\/03\/25\/12-leading-investors-explain-why-theyre-funding-sextech\/#60c1574c4869\">notes<\/a>. Other investors, such as Cyan Banister from the Founders Fund, a venture capital firm, agree. She claims that some sex toys are increasingly embraced even by major retailers such as Walgreens and Walmart, which motivates other startups to develop new, technologically advanced products.<\/p>\n<h2>AI-powered robots and apps that enhance intimacy<\/h2>\n<p>Some people, however, want more than just regular sex toys. Human-like sex robots, known as <a href=\"https:\/\/blog.richardvanhooijdonk.com\/en\/blog\/sexbots-love-them-or-hate-them-they-are-coming\/\">sexbots<\/a>, are growing in popularity. Let\u2019s take Harmony as an example, developed by the US-based company Realbotix. With a silicone body and an AI-powered brain, \u2018she\u2019 <em>is more than just a sexbot<\/em> and far from \u2018dumb.\u2019 As a matter of fact, it can communicate with users and answer questions. But for those that can\u2019t afford the Harmony sexbot, they can just download the Harmony app and interact with an AI-powered chatbot in the form of a customisable 3D avatar. Though exciting, there are concerns that human-robot relations might prevent individuals from forming healthy human relationships. But Matt McMullen, the CEO of Realbotix, disagrees. He thinks that sexbots may not be for everyone, but there are people who struggle with human relationships, and as he <a href=\"https:\/\/www.forbes.com\/sites\/andreamorris\/2018\/09\/25\/prediction-sex-robots-are-the-most-disruptive-technology-we-didnt-see-coming\/#4491e8a96a56\">argues<\/a>, \u201cif the AI is making a person feel love, and they really feel it, does it matter if it&#8217;s real or not?\u201d<\/p>\n<p><iframe title=\"Realistic-looking robot with soft skin, soothing voice\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/851Tx479ivM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The London-based firm Desire Technologies decided to take a different path. Instead of replacing humans, it uses AI to enhance intimacy in relationships. The Desire app analyses communication between partners, and then suggests intimate challenges and games that help couples stay erotically engaged. The idea is to use gamification to motivate people to create romantic memories despite the stress and anxiety of their daily lives. And with millennials <a href=\"https:\/\/www.forbes.com\/sites\/estrellajaramillo\/2019\/02\/14\/app-uses-ai-to-spice-up-valentines-day\/#7a830eb349e1\">having<\/a> less sex than any previous generation, the mission of Desire Technologies is increasingly relevant.<\/p>\n<h2>Redefining what pleasure toys should look like<\/h2>\n<p>Apart from sexbots and games, startups are also redesigning pleasure devices. Unbound, a New York-based sexual wellness company, has <a href=\"https:\/\/www.dezeen.com\/2019\/03\/12\/minimal-sex-toys-genderless-sextech-startups\/\">moved<\/a> away from phallic-shaped toys towards genderless and minimalist products that wouldn\u2019t look out of place on a bedside table. One of its most popular products is Squish, a soft, egg-shaped device that users can squeeze to increase the vibration. Other popular vibrators include the microphone-shaped Ollie and the discus-shaped Bean. And it appears that these products have been quite successful, as the company reported revenue of $4 million dollars in 2018.<\/p>\n<p><iframe title=\"&#039;Unbound&#039; is All About Sexual Wellness, Tech, &amp; Empowerment | Virtually Intimate | NowThis\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qKfiwaVfhoI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The Swedish brand Lelo, founded in 2002, is also developing gender-neutral devices. Its vibrator, named Lily, is loved by many customers for its minimalist look, typical of the Scandinavian design philosophy. The company\u2019s brand manager, Stu Nugent, <a href=\"https:\/\/www.dezeen.com\/2019\/03\/12\/minimal-sex-toys-genderless-sextech-startups\/\">says<\/a> that they wanted \u201cto produce something that was genderless or versatile and didn&#8217;t dictate how it was used\u201d. Recently, Lelo also launched Sona, an innovative product that stimulates the body using low frequency sound waves.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=HYKwb33_OMs<\/p>\n<h2>A high-tech solution for long-distance relationships<\/h2>\n<p>But the sextech industry isn\u2019t only focused on hardware. OhMiBod, an American producer of intimate toys, has <a href=\"https:\/\/www.businesswire.com\/news\/home\/20190103005219\/en\/OhMiBod-Launches-Remote-Intimacy-App-Apple-Watch\">developed<\/a> an innovation for couples in long-distance relationships that consists of both hardware and software. Its recent release is an app for the Apple Watch that monitors a person\u2019s pulse. As the heart rate of one partner increases, so does the vibration of the OhMiBod vibrator held by the other person. A smartphone app connects to the massager via Bluetooth and grants the far-away partner control over the device. The company also plans to enable users to control pleasure products using Amazon\u2019s virtual assistant Alexa. This hands-free and voice-based interaction is supposed to increase intimacy between partners.<\/p>\n<h2>Investing in sextech startups can be lucrative<\/h2>\n<p>These examples illustrate that while traditional investors might still shy away from sextech startups, those who venture into this emerging industry can earn a hefty profit. For instance, the backers of the German sex toy e-commerce company Amorelie <a href=\"https:\/\/www.crowdcube.com\/explore\/investor\/pureeros-8-reasons-to-invest-in-sextech\">achieved<\/a> great returns on their investment, as the company was valued at $38 million when the mass media firm ProSiebenSat bought the three-year-old startup. And Telmos Capital, a London-based private equity investor group, bought a majority stake in the British adult toys and sexy lingerie firm Lovehoney that boasted more than $126 million in sales in 2017. And sexual health technology startups that can\u2019t find investors can always try their luck on crowdfunding platforms. OhMiBod, for instance, used crowdfunding to finance the development of its smartphone app.<\/p>\n<h2>Making sure that people stay romantically engaged<\/h2>\n<p>Fuelled by social movements and pro-sexual health attitudes of younger generations, the pleasure revolution is well under way. More and more people openly discuss their sexuality, and this has boosted the growth of the sexual wellness industry. Female designers and sextech startups develop intimate products that are suitable for women, while cutting-edge technologies open new frontiers in the way we explore and satisfy our desires. Clearly, adult toys can\u2019t replace the value of human-to-human relationships, but that shouldn\u2019t be their goal, either. They can enhance intimacy and ensure that people stay romantically engaged well past the first butterflies in their stomach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A growing market ripe for disruption AI-powered robots and apps that enhance intimacy Redefining what pleasure toys should look like A high-tech solution for long-distance relationships Investing in sextech startups can be lucrative Making sure that people stay romantically engaged Sex, or a lack of it, plays an important role in people\u2019s lives. It\u2019s essential [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":60538,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2870],"tags":[4240,4791],"article-type":[],"trends":[5445],"class_list":["post-60532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-sexbots","tag-sextech","trends-robotics-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How can cutting-edge tech improve our love life? - Richard van Hooijdonk Blog<\/title>\n<meta name=\"description\" content=\"The sextech industry uses innovative tech-based solutions to enhance intimacy and help people explore their sexuality. &amp;#x2705\" 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