{"id":60046,"date":"2019-06-25T11:35:40","date_gmt":"2019-06-25T09:35:40","guid":{"rendered":"https:\/\/richardvanhooijdonk.com\/blog\/?post_type=videos&#038;p=60046"},"modified":"2019-06-25T11:35:40","modified_gmt":"2019-06-25T09:35:40","slug":"what-are-psychographics-understanding-the-dark-arts-of-marketing","status":"publish","type":"videos","link":"https:\/\/blog.richardvanhooijdonk.com\/en\/videos\/what-are-psychographics-understanding-the-dark-arts-of-marketing\/","title":{"rendered":"What are psychographics? Understanding the \u2018dark arts\u2019 of marketing"},"content":{"rendered":"<p>For years, marketers have been using demographic data to categorise consumers according to their age, gender, race, sexuality, education, and income, and then drawing on that information to target potential customers with personalised ads. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years, marketers have been using demographic data to categorise consumers according to their age, gender, race, sexuality, education, and income, and then drawing on that information to target potential customers with personalised ads.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"video-categories":[],"class_list":["post-60046","videos","type-videos","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/blog.richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/videos\/60046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/blog.richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/types\/videos"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/blog.richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/videos\/60046\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/media?parent=60046"}],"wp:term":[{"taxonomy":"video-categories","embeddable":true,"href":"https:\/\/blog.richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/video-categories?post=60046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}