Unless you’ve been living under a rock for the past couple of years, chances are you've probably heard of blockchain. Serving as the foundation for Bitcoin and other cryptocurrencies, blockchain is basically a decentralised ledger used to securely store digital transactions. Thanks to tech developments, blockchain today provides a variety of possibilities. Although this technology first gained popularity in the finance industry, it didn’t take long before it became a revolutionary solution for other industries as well.
In the retail sector, for instance, blockchain can provide efficiency and transparency, which results in better consumer experiences and leads to increased sales. Increased transparency can also help the marketing industry to (re)gain consumer trust. And the real estate sector is already reaping the benefits of blockchain as well, as property can now be bought and sold quickly and efficiently through smart contracts.
Blockchain will continue to evolve, encouraging businesses to consider adopting it. Companies that want to be future-ready should keep an eye on the latest blockchain-related trends and realise that the benefits of this technology shouldn’t be underestimated. Our future might just be built on this innovation.